About
Founded in 2000
Urban Crossroads, Inc. is a California “S” Corporation and certified Small Business (SBE_#48585) and a leading provider of traffic, air, and noise consulting services. We serve both public and private sector clients to provide forecasting, analysis, and design for all modes of transportation. At Urban Crossroads, we recognize the importance of delivering a timely work product that satisfies the regulatory requirements while communicating with our clients throughout the process.
Leadership Team

Aric Evatt
President
Aric Evatt is the President of Urban Crossroads, Inc. and a certified Professional Transportation Planner (PTP). Mr. Evatt oversees a wide range of technical disciplines with an emphasis on transportation planning and environmental impact analysis with a focus on helping clients develop mitigation strategies in response to ever evolving environmental and legislative requirements. As President of Urban Crossroads, Inc. Mr. Evatt works to ensure our continued success by maintaining strong client relationships, providing timely and complete work products and supporting our technical studies throughout the public hearing process.
Bill Lawson
Principal
Bill Lawson is a founding principal partner, a Registered Professional Traffic Engineer and a Certified Acoustical Consultant. Mr. Lawson maintains a wide range of technical expertise that includes transportation planning, traffic engineering, neighborhood traffic control, and noise impact analysis. Mr. Lawson has over 30 years of community noise experience and has personally prepared and directed the development of thousands of noise study reports throughout Southern California. His work as a noise consultant focuses on helping communities identify and control noise impacts by developing meaningful solutions to complex noise issues.


Charlene So
Principal
Charlene So P.E., has worked in transportation planning and traffic engineering since 2002. Since earning her Bachelor of Science degree in Civil Engineering from the University of California, Irvine, Ms. So has developed a wide range of expertise in transportation planning and traffic impact analyses. She is a registered professional traffic engineer in the State of California. Ms. So is an experienced project manager leading the traffic group and traffic engineer who is familiar with the analysis techniques of the most current Highway Capacity Manual. She is proficient in the use of unique analysis software tools such as SYNCHRO, SimTraffic, and HCS.
Haseeb Qureshi
Principal
Haseeb Qureshi has been working in the field of air quality, greenhouse gas, health risk assessment, and transportation planning and analysis since 2006. In this time, he has authored numerous air quality, health risk, greenhouse gas, traffic impact analysis studies, and provided input into project design to promote sustainability and walkability for projects ranging from small development projects to citywide General Plan updates and large-scale specific plans. Haseeb has also participated in several industry-wide working groups and as a beta tester for air quality modeling software. Haseeb has also been an active participant in the Association of Environmental Professionals (AEP’s) Ad-Hoc Climate Change Committee working with his peers and industry leaders on how to best address greenhouse gas emissions in CEQA documents.


Jose Alire
Principal
Jose Alire oversees the design team at Urban Crossroads and is a registered Professional Traffic Engineer in the State of California. Mr. Alire oversees the traffic engineering team responsible for leading projects from discovery through entitlement. He has worked in local government as a Professional Engineer for over 30 years and served as Assistant City Manager, Director of Public Works, and Transportation Manager for the City of Chino. Mr. Alire brings a wealth of government knowledge and expertise as well as a tremendous depth of experience in urban planning and development.
John Kain
Principal
Founding partner John Kain is a transportation planner who is particularly skilled at the integration of traffic projections with meaningful designs that improve elements of the built environment and expand our mobility choices. Mr. Kain’s 45 years of professional experience stretches through the spectrum of transportation domains. These include plans for new communities, City General Plan mobility/ circulation elements, traffic impact analyses, regional and local funding programs, transit station area designs, accommodations for pedestrians and bicyclists, shared parking studies, roundabout scaled concept plans, and
implementation of “complete streets” strategies. Mr. Kain is a Fellow in the
Institute of Transportation Engineers.
